By: Aleyna Akyuz, Staff Intern
In a world where fashion trends and fads are constantly evolving, Golden Bond has found a way to make lasting memories and connections through unique pieces that are built to last. Specializing in permanent jewelry, CEO and owner Lexie Badawy describes jewelry as the “golden bond between everyone; it crosses all ethnicities, races, colors, socioeconomic statuses etc. It unites people together,” hence the name.
Permanent jewelry is unique compared to traditional jewelry because it is welded directly onto the wearer. In Badawy’s own words, Golden Bond is designed to be “experiential,” starting with the selection of an affirmation card that the customer can keep. After choosing chain and charm options, customers receive a Golden Cleansing Care Kit to maintain their jewelry.
The studio, located in Lake Anne, offers a variety of metals, including sterling silver, 14-karat gold fill (referred to as "modern gold"), and solid gold. Badawy caters the material to the customers' preferences and needs, ensuring that everyone can find something special. The team works with private parties and retail businesses, recently collaborating with well-known brands like Reformation and Anthropologie.
The actual welding process is quick, taking as little as two minutes. Badawy explains that an important part of the process is that it is therapeutic for the customer. She loves hearing the personal stories of her clients, from birthstones representing loved ones to transforming sentimental pieces into new creations.
Badawy shared a story about a customer who brought in her late parents' jewelry to be transformed into new pieces. The studio created matching permanent bracelets and clasp bracelets for her and her husband, as well as a necklace.
While working as a high-end hair colorist in New York City in 2020, Badawy had a severe accident that left her physically unable to continue in that field. After rehabilitation and healing, she discovered permanent jewelry. As Badawy says herself, she’s always had a thing for power tools and pretty things.
Although she had anticipated that permanent jewelry would be a creative hobby, her deep-rooted work ethic wouldn’t allow her to stop there. It didn’t take long before she grew it into a thriving business. In just one year, the business has achieved remarkable success. From its first pop-up event in July 2022 to winning the Best of Modern DC Luxury Award for Best Permanent Jewelry and Events, Golden Bond continues to thrive.
For more information visit https://goldenbondjewelry.com/
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